How Marketing Methods Have Changed Over the Past Decade

Marketing is one of the main ways in which businesses generate sales and promote products and services. Marketing methods have changed over the last decade so make sure you are up-to-speed with the best ways to target potential customers.

Society has changed over the past 10 years and consequently, marketing methods have adapted to suit growing trends and customer behaviour.

Marketing is a business function which helps organisations understand what customers wants and needs are, aids development of a product or service which meets these needs and then gets the goods in front of the customer.

Marketing activities veary hugely and include everything needed to get initially create or develop a product and then get it into the hands of the customer. The function of marketing is essential for every business and can range from developing and designing a product or service to setting a price and them promoting the product appropriately.

In the not too distant past, marketing was a largely paper based activity with print media taking precedence. Technological developments over the past decade have changed the marketing methods now commonly used, so it is important to ensure your business is up-to-date with all the potential ways in which customers can be communicated with. Keeping ahead of these trends can have a profound affect on your business so it pays to be informed.

The majority of households in Britain now have internet access and this has changed the way organisations communicate with customers and market their products.

Marketers are now able to use tools such as social networking and email marketing to target prospective customers. Social media has made two-way communication easier between organisation and customer and is proving valuable when trying to gain more insight into customer’s attitudes and perceptions.

Technological advances are enabling marketing professionals to use more specifically targeted digital channels to get their message across and email marketing is a low cost way to get your message directly to consumers.

Digital marketing may be on the rise but print marketing methods are still of significance and an integrated communications approach which fuses old methods with new is the best way of moving forward.

Customer segmentation is more important than ever as audiences become more fragmented. This has led to an increase in the number of specialist publications, websites and television channels so keeping astride of this is integral to delivering targeted marketing campaigns.

Promotional materials have remained popular over the years and you can purchase branded items which are tailored to suit your audience, whoever they may be.

Promotional materials that customers are likely to use every day can enhance brand image and reputation and gain daily exposure for your company.

When it comes to choosing what sort of promotional item you wish to brand and distribute, begin by thinking about who your target audience are and what they might do on a daily basis. Items which can be used by everyone are ideal; promotional mugs, pens, bags and notebooks are all excellent examples. But it is always important, when choosing your business gifts, to allow for logistical implications - if you want to mail something out, then promotional pens are a good way to go where printed mugs would not be.

Promotional work for you in trade fairs

Trade shows are exciting events, lively and fun that give you the opportunity to promote your business and put your best side to the public. You are one of the best places to make your product to come out before a lot of people, once, and a stellar first impression of prospects and customers. - And to find new products, for fun: you have an interested audience that was for two reasons. If you're lucky, you will find not only new customers, you also get greatPress and public relations.

On the other hand, you are also competing with many other manufacturers and vendors are trying to capture the same audience. This means that you must win on the amount of visitors to the stand. Once you're there, you have to keep them there with interesting presentations and sends them away with something that certainly I remember.

Promotion and advertising can work for you in all threethese areas. The right promotional products can help you find an attractive and draws you to the presentation, and serve as a reminder of your product range and after sales staff have your stand. To achieve this, you need to plan a complete departure so that the parts of your show all work together.

Think of your promotional products in the early stages of the planning process.

Too often, companies focus onpresent their products and remember details as promotional items for the last minute. Your promotional products can and should be an integral part of the plan from the beginning of the process. Promos is possible in many ways - but each item that you should use a measure consistent global approach.

One way to ensure a great promo plan is to work with an event organizer. the exhibition and event planners have experience in creating the perfect display for youractivities and product design to fit. If you do not have the budget for a professional planner, but here are some tips for using promotional items to display in all your gifts snack. 

 

Presentation

One of the most important functions of your booth is to attract attention. Colour coordinate table tents, signage and other decorations. Balloons are printed with the logo of the big corporation eye-catcher - and inexpensivePromotional gifts for family shows.

Your promotional giveaway items should also be the subject. Be sure to look in their choice of wrapping or packaging. Select complementary colors and styles.

Eye-catcher

Some promotional items are ideal for use as an eye-catcher. One of the best and least favorable is a colorful, heavy bag. Visitors to your booth will appreciate the advantages and use them throughout the day, increases theState of vision.

Promotional Gifts

Choose gifts, appreciate their customers and their use after returning home. The more with your gift, the more they see your name - and more often see your name, the more likely that they call you when they need your product.

For more information on promotional products, corporate gifts and promotional tours of the main promotional gift suppliers online today!

Advantage promotional gifts at your doorstep

For any business venture of today’s times, the promotional products are the most important ingredients for advertising their logo design, motto, brand name, product information, commercial activities, to launch a new product, and many other vital things.

The business owner finds some novel and meaningful to propose to his established and potential clientèles to develop awareness about his production and to distinguish his products from the similar others available in the market. These assorted business houses many a times organize a discount or promotional event where in they give the promotional gifts to their potential and admired clienteles with their basic intention of straightforwardly strengthening and elevating their bonds. 

A standard hammering through the promotional events would largely aid to determine your commercial activities or brands into the soak. Everybody likes to have free promotional gifts but if the gift is not useful and very common then it would not solve the loved purpose. An eminence and meaningful promotional gift can attract the instantaneous attention of the mass and within a short while your brand name or your logo design would be the talk of the town. Throughout the year, many major production houses run the promotional fair to popularize their products and as a result, diverse types of promotional products are always in a great demand.

Dowlis is the most regarded and highly reputable name in the market for proffering and stocking the biggest range of finest promotional gifts, manufactured locally and imported from the every corner of the world to help prevailing varieties of the promotional gifts to their regulars. They are believed as the ultimate destination to get the preeminent and cost effective promotional products apposite for the several types of business. At Dowlis, you can find a selection of promotional gifts which are embraces of the diverse forms of daily usage stuff, like the numerous writing instruments, the key chains, office desk wares, office stationary materials, the promotional pens, promotional mugs, t shirts and the other leisure accessories which are especially made for the prominent production houses which are embraces of the high value authentic leather materials, etc. that are used as the promotional merchandise. Their aim is to give preeminent promotional items at an affordable price to cater every need of their huge clients.

Their sales team is very willing to assist in choosing the best promotional item for the offering. They handle the deliveries of your decided gifts with great efficiency to reach at your door step within the shortest duration. They also make precedence for the deliveries of the promotional gifts for the foreign customers who have purchased great corporate gifts online using the facilitate of the great payment modes. Thus, these prompt deliveries of the promotional products put them ahead in the race than the others available in the marketplace.

Useful Promotional Products

To make sure that all your promotional efforts are made in the right direction, i.e. towards your target audience.
This can be done easily if you have chosen the right kind of promotional products. For example, you can get attention from a soccer player with imprinted soccer balls and other soccer accessories. Alternatively, you can have your customer sit through a demonstration of your product and services and fill up a small questionnaire in order to receive a promotional gift.
All in all, you need to choose a promotional product that only your target audiences will be interested in, it should ideally be a promotional product to suit their lifestyle.
There is no point in choosing a promotional product which people are going to throw away. Choose a product that will be useful! It really doesn't need to be expensive. Remember, the most successful (refrigerator magnets, pens, calendars, post it notepads) promotional products are inexpensive.

Yoga - 3 Types of Poses to Lower Your Blood Pressure Naturally

Yoga asanas are a great benefit in controlling high blood pressure. By practicing these asanas, you will not only lower your numbers but also reduce the effects of hypertension on the other organs in the body. Here are three types of asanas that work to reduce your blood pressure.

Forward Bends

Forward Bends will have the most profound effect. These particular exercises have a calming effect on the brain by normalizing the blood circulation to your brain. This in turn helps reduce the stress from the sense organs.

With the brain, the sympathitic nervous system and the sense organs more relaxed, your cardiac output and pulse rate also slow down, stabilizing and thus lowering your blood pressure.

There are two asanas in particular, Uttanasana and Adhomukha Svanasana, which have beneficial effects on your nervous system. These positions are done with your head resting on props, allowing the blood to circulate more freely into the aortic arch and thereby lowering your pressure.

Sitting Asanas

Baddhakonasana and Virasana are two poses that will help alleviate the hard breathing associated with hypertension. With the tension eliminated from your ribs and the intercostal muscles, you will be breathing easier and your blood pressure will normalize.

Supine and Inversions

Supine poses such as Supta Baddhakonasana relax the abdominal region specifically and help calm the nerves in the entire body. The calming effect of relaxing the nerves helps reduce your hypertensive tendency.

Inversions asanas such as Viparita Karanti and Halasana work to revitalize the nerves controlling your lungs and diaphragm. Svanasana and Pranayama help control the automatic nervous system by cooling the senses and the mind, allowing high blood pressure to stabilize and gradually lower.

Article Source: http://EzineArticles.com/2928980

Use An Uninterruptible Power Supply To Protect Your Computer Equipment

Features:

Increase the lifespan of your computers, peripherals, and electrical equipment

The power from the wall socket is always fluctuating, and this causes some form of damage to your electrical equipment in the long run. PROTECT helps to minimize such damage, thus increasing the lifespan of your equipment.
Space minimizing design

Its dimension and weight have been reduced dramatically. Besides its space-saving compact size, PROTECT also impresses you with its elegant appearance. The one-piece housing design fits easily on or under the desk.
Auto restart when the AC recovers

This model will automatically switch to battery mode and power the load using its battery when utility power fails. PROTECT will auto restart and recharge its battery when the utility power reutrns even when it is shutdown.
Simple to install and operate

Are you a PC gamer or an Internet user? PROTECT is easy to install and operate for such users.

Cost effective & affordable

PROTECT is a mass produced product and as such, is affordable. It is targeted at the entry level market for mass uses.

Specifications
Model: PROTECT 500

Capacity in VA: 500VA
Capacity in Watt: 300W
Input Voltage: 230V
Noise Level: Less than 45dB
Backup Time (with 1 PC load and one 15" monitor): 15 min
Recharge Time: 10 hours (to 90% after complete discharge)
Dimensions in mm: 90 x 135 x 330
Net Weight in kg: 5.5

FREE delivery in Singapore for all orders, while stocks last. International orders are welcomed.

Computer Microprocessors - Intel vs AMD

Intel vs AMD

Anyone who has been remotely associated with a computer has heard of Intel, regardless of whether he knows even the basic facets of a microprocessor.
Now, geeks of course, will cry foul if we leave AMD(Advanced Micro Devices) out, but the fact remains that Intel is still light years ahead of AMD when we talk about publicity – globally that is.

By Jolly, isn’t Intel ahead of AMD?

Talking about computing, is a different story altogether. For a long time, AMD had been nibbling away at Intel’s empire, falling short of the big brother’s powerhouses.
That was until it launched the AMD Athlon64 microprocessors which had almost got Intel by the throat.

Intel had been the industry leader in micro-processors till then with its forte being the performance of its Pentium Series.
During those times, Intel embarked on the Netburst architecture as its future plan for the next ten years (in 2000). And AMD concentrated on building 64-bit architecture and dual core processing as its objective.

Pretty soon, Intel realized that the Netburst line was not going the right way and cut short the plan to three years. But, by then, AMD was already ahead and going on, with its plans for launching the Athlon64. and then the dual-core version (Opteron) of the same in April 2005.

Most industry experts would agree that the AMD Athlon64 was probably the best micro-processor at that time for desktop PCs, outrunning the Intel Pentium D processor across all platforms. And along with it, came the accusations of poor quality of processors from Intel and for building sub-standard stuff.

All that and much more changed with the arrival of the Intel Core 2 Duo. Code-named Conroe, independent analysts agreed that this processor was one of the finest pieces of silicon ever manufactured, going over close to 20% of performance hike over its AMD counterparts. Close on the heels of the dual-core processor, came the Quad-core line from Intel, bolstering its stand.

All said and done, one would say that if you are looking for the best chip for your computer, look no further than Intel (That is for now, of course).

If you think that the battle between Intel and AMD hinges purely on the performance of their micro-processors, then you are wrong. Both parties have a history of litigation against each other, about broken agreements, copyright infringement (by Intel over its MMX series) and AMD complaining of arm-twisting by Intel for stopping its entry into global markets.
However, AMD has already proved itself and made sure that Intel stays on its toes and delivers in the micro-processor market.